Irvine Sellars, Sacha price, Mary Quant, Elgee
Fashions - 1970s. Button up your overcoat. Store boss Irvine Sellars is giving the fashion world something to sing about - the return of the Great British Overcoat. And to make sure his message hits just the right note he's putting it across with music - that hit of the Roaring Twenties which begins Button Up Your Overcoat." Mr. Sellars has paid for the rights to reproduce sheets of the score, which will be displayed in his forty three stores. The overcoat has been overlooked lately, with everyone either layering themselves in winter knitwear or else swathing themselves in duffle jackets. The poor old overcoat has never had a very exciting image - as most girls have always been glad to settle for something with more sex appeal. But Mr. Sellars campaign with its hint of nostalgia could change the shape of British winters. One piece of good news about buttoning up an overcoat is the price - it hasn't gone up since last year. Wrap-Around coat in a grey woollen mixture with dog-tooth check collar. By Elgee, price ??42.50. Pastel stripe socks, Mary Quant, 55p. Leather boots by Sacha price ??19.99. November 1975 P017504"
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